Phillip Miller Trial Consultant – The Types of Focus Groups to Consider

The Types of Focus Groups To Consider

Miller Law Offices

Some of the biggest misconceptions among lawyers are that there are only a couple of types of Focus Groups to choose from, that they take half a day or more , and that they cost thousands of dollars. The truth is that the types of focus groups that may help you are limited only by your imagination, and the costs are within reason for almost any case. Types of focus groups include:

Concept groups

Structured groups

Neutral moderated groups

Quantitative groups

Online focus groups

Before filing suit

Early discovery

Before discovery ends

Exhibit, expert, or witnesses


Before pending trial

Opening statement

Voir dire

Shadow juries

Cases with a value of more than $1 million

Cases with complex issues and multiple defendants

Mass torts

Mock trials and multiple groups

Each of these types of focus groups can be completed in two hours or less, although you can spend more time if you wish. You can get useful feedback and ideas about your case without spending a lot of time or money.

I will be posting Blogs about each of the types of focus groups mentioned above but you can purchase the book I co-wrote on this very subject. You can find out more about the book, Focus Groups Hitting The Bull’s-eye.

 Phillip H. Miller is a Nashville personal injury trial lawyer and deposition/trial strategist who lives in Nashville. His firm, The Miller Law Offices, has been recognized by Martindale-Hubbell as one of the pre-eminent firms in the United States. He is a board-certified civil trial specialist, “Super Lawyer”, and “Top 100 Trial Lawyers.” He has been recognized by the Nashville Business Journal as one of the “Best of The Bar.”

Phillip limits his practice to no more than 15 personal injury cases at a time, and he spends 50 percent of his time doing deposition and trial strategy for firms across the United States. He is nationally recognized for his work as a deposition/trial strategist and is frequently hired by firms to help them prepare their biggest, and most significant cases. As part of the case strategy developed for many of these cases, Phillip has run focus groups across the United States and interviewed thousands of focus group jurors.

If you have a big case, one you really want to win, give me a call and let’s talk. Miller Law Offices, Nashville Tennessee 615-356-2000.

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